Upcoming Classes & EVENTs
Milwaukee Wine Weekend Opening Happy Hour
MILWAUKEE WINE Weekend: Opening Happy Hour
April 9 | 6:00 PM | Thelma Carol Wine Merchants
Night ONE of Milwaukee Wine Weekend is a welcoming kickoff event at Thelma Carol Wine Merchants, a premier Milwaukee wine shop, co-owned by Jerel Hall and Rebecca Sue Button. This excellently curated shop carries the largest selection of wines by Black producers in the city, making it the perfect venue to start the weekend.
Entry is free, with glasses and bottles available for purchase.
Read Between the Wines: Wine Pairing for the People
Read Between the Wines: Wine PAiring For the People with Cha McCoy
April 10 | 5:30 PM | Wisconsin Club | $55 (General Admission) $79 (VIP, book included)
Day TWO of Milwaukee Wine Weekend is a curated experience of wine, food, and community.
Join us for Read Between the Wines at the Wisconsin Club. NYC-based sommelier, Cha McCoy, joins us to discuss her book Wine Pairing for the People and guide us through wines and cuisines from around the world.
📖 A guided discussion and tasting with the author herself
🍷 A tasting of 4 global wines
🎁 VIP access includes early reception and signed book
✨ An intimate evening in a historic Milwaukee venue
Whether you're a wine nerd, a book lover, or both—this one’s for you.
Sip. Read. Connect.
GoodLand Wine Expo
GoodLand wine Expo
📅 April 11 | 12:00 PM | Summer of '85 | $79 (General Admission) $119 (VIP)
Day Three of Milwaukee Wine Weekend is all about discovering your new favorite wine!
Attendees will have an opportunity to taste over 60 incredibles wines available in the Milwaukee market made by underrepresented winemakers (women, Black, Latinx, etc.) and/or from regions and grapes that don’t often get the spotlight (Georgia, Sicily, Canary Islands, Hungary, England, and more).
All attendees will receive a wine glass and access to hors d’oeuvres.
VIP attendees will have a private section with Kumusha wines not yet sold in our market.
Come to the GoodLand Expo to broaden your horizons, learn about incredible winemakers, and be in community with fellow wine lovers.
Come curious, leave inspired!
Blind Ambition: Screening & Tasting
Blind Ambition: Screening & Tasting
April 12 | 12:00 PM | Radio Milwaukee
Free (Screening only) | $55 (Screening + Cellar Talk & Tasting)
Day FOUR of Milwaukee Wine Weekend, powered by HYFIN, is a specialty opportunity to commune with the man behind the bottle.
We will be screening Blind Ambition, a documentary that follows the lives of four Zimbabwean men who each migrate to South Africa and become sommeliers at restaurants in Cape Town. Followed by a curated Cellar Talk experience with featured sommelier and winemaker Tinashe Nyamudoka.
🎬 Community screening (Free with RSVP)
🍷 Guided tasting experience (GA & VIP options)
🎤 Intimate post-film conversation
Schedule:
12:00–2:00 PM — Blind Ambition Screening (FREE, RSVP encouraged)
2:30–4:00 PM — Cellar Talk: Fireside Chat + Wine Tasting
5 wine pours per attendee (standard 2 oz tasting format)
This event honors the global voices reshaping the wine industry — and the local community building it here in Milwaukee.
Come curious, leave inspired!
Wines Off The Beaten Path
Wines off the Beaten path
April 13 | 6:00 PM | Villa Terrace Museum & Gardens | $45
Taught by Tim Cole
Day FIVE closes the weekend with depth and discovery.
Wines Off the Beaten Path is a guided exploration of unexpected regions and distinctive producers — perfect for those ready to expand their palate and perspective.
🍷 6 curated wines from overlooked regions
🌍 Stories that stretch beyond the familiar
✨ Hosted inside one of Milwaukee’s most stunning cultural spaces
This is where the weekend culminates — with curiosity and refinement.
Come curious, leave inspired!
414 Day Wine Dinner
MKE WINE Weekend: 414 Day Wine Dinner
📅 April 14 | 6:00 PM | The Diplomat
Night FIVE to close out Milwaukee Wine Weekend it’s a celebration of the city, global wine, and culinary excellence.
Join us for the 414 Day Wine Dinner at The Diplomat.
🍽️ A five-course menu by James Beard Award-winning Chef Dane Baldwin
🍷 Wine pairings from Kumusha Wines an award winning project of South African winemaker Tinashe Nyamudoka
✨ A one-night-only experience honoring the richness of Milwaukee’s food and wine culture
Celebrate 414 Day the elevated way.
Tickets: $105 (plus taxes and gratuity).
Read Between the Wines: A Book Talk & Rosé Tasting with Charles Springfield
MKE WINE Weekend: Read Between the Wines: A Book Talk & Rosé Tasting with Charles Springfield
📅 April 13 | 2:00 PM | Niche Book Bar
Day FOUR of Milwaukee Wine Weekend is a curated experience of rosé, storytelling, and connection.
Join us for Read Between the Wines at Niche Book Bar. NYC-based sommelier and home grown Milwaukeean, Charles Springfield, joins us to discuss his book Maneuvering Rosé Wine with Style
📖 A guided discussion and tasting with the author himself
🍷 A tasting of 4 distinct rosé wines
🎁 Includes a copy of the book
Whether you're a wine nerd, a book lover, or both—this one’s for you.
Sip. Read. Connect.
Tickets: $40 (Includes a signed copy of the book)
Black Wine Expo
MKE WINE Weekend: Black Wine Expo
📅 April 12 | 12:00 PM | Lupi & Iris
Day THREE of Milwaukee Wine Weekend isn’t just another wine tasting—it’s a celebration of culture, creativity, and community.
The Black Wine Expo, invites you to explore 40+ wines crafted by Black producers and winemakers, all available right here in Wisconsin. Taste bold reds, elegant whites, and everything in between—while connecting with the people and stories behind the bottles.
Whether you’re a seasoned sipper or just beginning your wine journey, this event is for you. Come curious, leave inspired.
Attendees can taste over 40 wines and receive a commemorative wine glass.
Lite bites grazing table curated by Lupi & Iris.
Industry panel discussion featuring Black Wine Professionals.
New found favorites will be available for bottle purchases through Lupi & Iris.
Tickets: $75
Vino Royale
MKE WINE Weekend: Vino Royale
📅 April 11 | 6:00 PM | Charles Allis Art Museum
Night TWO of Milwaukee Wine Weekend is ‘Vino Royale’, our high energy casino-style game night! It’s going to be a blast 😂 Let’s Go!
Here’s your chance to win prizes and:
♠️ Tour the historic Milwaukee space
🖼️ Be surrounded by more than 800 works of art
🃏Sip vino & play games like Blackjack, Roulette & Wine Bingo
📖 Support scholarships for wine students
🍷Have a fun night w/ friends, family & Milwaukee Wine Academy
Disclaimer: This event is for entertainment purposes. It is not operating as a real casino.
Entry is free, but attendees will purchase game tokens to play and win prizes. A cash bar will be available, serving a curated selection of wines.
MKE Wine Weekend Opening Happy Hour
MKE WINE Weekend: Opening Happy Hour
📅 April 10 | 6:00 PM | Thelma Carol Wine Merchants
Night ONE of Milwaukee Wine Weekend is a welcoming kickoff event at Thelma Carol Wine Merchants, a premier Milwaukee wine shop, co-owned by Jerel Hall and Rebecca Sue Button. This excellently curated shop carries the largest selection of wines by Black producers in the city, making it the perfect venue to start the weekend.
Entry is free, with glasses and bottles available for purchase.
MWA Field trip: Scout Wine Merchants
Join MWA on a delightful journey with our "Field Trips" series, where we explore southeastern Wisconsin's finest wine merchants and shops. This week we’re heading to visit our friends over at Scout Wine Merchants!
MWA Wine Shop Field Trip
Join MWA on a delightful journey with our "Field Trips" series, where we explore southeastern Wisconsin's finest wine merchants and shops. Dive into a world of diverse wine selections, meet the dedicated owners behind each pour, and enjoy shared tastings in a vibrant community atmosphere. These trips are your passport to discovering local wine treasures, connecting with fellow enthusiasts, and celebrating the rich tapestry of wine culture. Let's sip, savor, and discover together!
Cava & Rhône Valley Masterclass
Our Masterclass event series is designed for wine industry professionals. During our masterclass sessions you can expect continued learning, networking opportunities with industry peers, and discussions on the latest wine trends. This session will be led by seasoned experts, Robert Cavanaugh and Dr. Jeffrey Coleman and will focus on Cava & Rhône Valley.
Black Wine Producers: Celebrity Edition
Join us at MWA's Celebrity Wine Tasting event, a unique gathering in partnership with HYFIN, Milwaukee's beacon of Black music and culture. During this event, we will be tasting wines from Black Wine producers who also happen to be celebrities. We'll dive into the background of each celebrity, learn how their wine is produced. This isn't just a wine tasting; it's an immersive cultural experience that celebrates our rich heritage, community bonds, and the art of winemaking.
Study of Styles
Dive into the "Study of Styles" at Total Wine, an event designed for both newcomers and industry insiders. Together, we'll explore and discuss the vast world of wine styles. This session is your chance to deepen your understanding, ask questions, and engage with a community passionate about wine. This class will be led by Dr. Jeffrey Coleman, along with award winning wine educator, Robert Cavanaugh the CEO of Adventure Wine!
MWA Wine Shop Field Trip
Join MWA on a delightful journey with our "Field Trips" series, where we explore southeastern Wisconsin's finest wine merchants and shops. Dive into a world of diverse wine selections, meet the dedicated owners behind each pour, and enjoy shared tastings in a vibrant community atmosphere. These trips are your passport to discovering local wine treasures, connecting with fellow enthusiasts, and celebrating the rich tapestry of wine culture. Let's sip, savor, and discover together!