Atlas of Wine: Republic of Georgia

May 13 | 6:00 PM | Uplifting Mansion | $30
Taught by Brandon Bowlin

The Republic of Georgia is the birthplace of wine, dating back over 8,000 years. In this class, you will explore four wines that highlight Georgia’s continued commitment to tradition, quality, and authenticity with native grapes like Rkatsiteli and Saperavi.

Come curious, leave inspired!

Atlas of Wine: Central Italy

May 11 | 6:00 PM | Villa Terrace Museum & Gardens | $45
Taught by Nate Norfolk

From Rome to the shores of the Adriatic Sea, explore the heart of Central Italy through six distinctive wines. This guided tasting highlights the diversity of the region’s hills, coastlines, and mountain vineyards, showcasing both indigenous varieties and time-honored winemaking traditions. Umbria’s Sagrantino based deep reds and the Cesanase based wines grown just outside Rome are classics that have only become readily available in the last two decades. This broad region is also home to the ancient Malvasia family of grapes best known to yield fragrant dry white wines, and the nutty and herbaceous white’s made from Verdicchio just off the Adriatic coast, plus more.

Come curious, leave inspired!

Atlas of Wine: Oregon

April 27 | 5:30 PM | Villa Terrace Museum & Gardens | $45
Taught by Dani Zarr

Oregon is world famous for incredible wines made from Pinot Noir, Chardonnay, and Pinot Gris. Come learn about the Willamette Valley and other Oregon appellations with six wines that will showcase all that the state has to offer.

Come curious, leave inspired!

Wines off the Beaten path

April 13 | 6:00 PM | Villa Terrace Museum & Gardens | $45
Taught by Tim Cole

Day FIVE closes the weekend with depth and discovery.

Wines Off the Beaten Path is a guided exploration of unexpected regions and distinctive producers — perfect for those ready to expand their palate and perspective.

🍷 6 curated wines from overlooked regions
🌍 Stories that stretch beyond the familiar
✨ Hosted inside one of Milwaukee’s most stunning cultural spaces

This is where the weekend culminates — with curiosity and refinement.

Come curious, leave inspired!

Blind Ambition: Screening & Tasting

April 12 | 12:00 PM | Radio Milwaukee
Free (Screening only) | $55 (Screening + Cellar Talk & Tasting)

Day FOUR of Milwaukee Wine Weekend, powered by HYFIN, is a specialty opportunity to commune with the man behind the bottle.

We will be screening Blind Ambition, a documentary that follows the lives of four Zimbabwean men who each migrate to South Africa and become sommeliers at restaurants in Cape Town. Followed by a curated Cellar Talk experience with featured sommelier and winemaker Tinashe Nyamudoka.

🎬 Community screening (Free with RSVP)
🍷 Guided tasting experience (GA & VIP options)
🎤 Intimate post-film conversation

Schedule:

• 12:00–2:00 PM — Blind Ambition Screening (FREE, RSVP encouraged)

• 2:30–4:00 PM — Cellar Talk: Fireside Chat + Wine Tasting

  • 5 wine pours per attendee (standard 2 oz tasting format)

This event honors the global voices reshaping the wine industry — and the local community building it here in Milwaukee.

Come curious, leave inspired!

GoodLand wine Expo

📅 April 11 | 12:00 PM | Summer of '85 | $79 (General Admission) $119 (VIP)
Day Three of Milwaukee Wine Weekend is all about discovering your new favorite wine!

Attendees will have an opportunity to taste over 60 incredibles wines available in the Milwaukee market made by underrepresented winemakers (women, Black, Latinx, etc.) and/or from regions and grapes that don’t often get the spotlight (Georgia, Sicily, Canary Islands, Hungary, England, and more).

All attendees will receive a wine glass and access to hors d’oeuvres.

VIP attendees will have a private section with Kumusha wines not yet sold in our market.

Come to the GoodLand Expo to broaden your horizons, learn about incredible winemakers, and be in community with fellow wine lovers.

Come curious, leave inspired!

Read Between the Wines: Wine PAiring For the People with Cha McCoy

April 10 | 5:30 PM | Wisconsin Club | $55 (General Admission) $79 (VIP, book included)

Day TWO of Milwaukee Wine Weekend is a curated experience of wine, food, and community.

Join us for Read Between the Wines at the Wisconsin Club. NYC-based sommelier, Cha McCoy, joins us to discuss her book Wine Pairing for the People and guide us through wines and cuisines from around the world.
📖 A guided discussion and tasting with the author herself
🍷 A tasting of 4 global wines
🎁 VIP access includes early reception and signed book
✨ An intimate evening in a historic Milwaukee venue

Whether you're a wine nerd, a book lover, or both—this one’s for you.
Sip. Read. Connect.

MILWAUKEE WINE Weekend: Opening Happy Hour

April 9 | 6:00 PM | Thelma Carol Wine Merchants
Night ONE of Milwaukee Wine Weekend is a welcoming kickoff event at Thelma Carol Wine Merchants, a premier Milwaukee wine shop, co-owned by Jerel Hall and Rebecca Sue Button. This excellently curated shop carries the largest selection of wines by Black producers in the city, making it the perfect venue to start the weekend.

Entry is free, with glasses and bottles available for purchase.

Atlas of Wine: Napa Valley

April 8 | 6 PM | Uplifting Mansion | $30
Taught by Alex Biondo

There’s a reason Napa Valley is the most famous wine region in the U.S. and in this class, we’re going to taste exactly why.

Join us for a guided journey through the iconic AVA that put American wine on the global map. From world-class Cabernet Sauvignon to elegant whites and surprising blends, we’ll explore four wines that showcase Napa’s depth, diversity, and unforgettable style.

Come curious, leave inspired!

Women in Wine: White Wine Edition

March 23 | 6:00 PM | Villa Terrace Museum & Gardens | $45
Taught by Jessica Janz-McKnight

Celebrate Women's History Month by learning about incredible female winemakers who are shaping the future of wine. Sample six exceptional white wines crafted by women breaking barriers and honoring tradition. Discover how these trailblazing vintners combine innovation with heritage, transforming family estates and establishing new standards of excellence. Learn their inspiring stories while tasting wines that showcase both their vision and skill. A toast to the women shaping the wine industry!

Come curious, leave inspired!

Rioja Masterclass

March 22 | 10:00 AM | Voyager | $50
Taught by Dr. Jeffrey Coleman, SWS

Discover why Rioja is the most quintessential Spanish wine region at this exclusive masterclass. Part of the esteemed Wine Scholar Guild curriculum, this session offers an in-depth introduction to the rich winemaking traditions of DOCa Riojar, an appellation synonymous with excellence and innovation in Spanish wine.

Part of the Wine Scholar Guild curriculum, this masterclass forms a single evening of the Spanish Wine Scholar course and will explore the fascinating history, geography, and cultural heritage of the Rioja wine region, revealing why it remains one of Spain’s most iconic wine regions. Whether you’re a wine enthusiast looking to deepen your knowledge or considering advancing your wine studies, this masterclass provides a valuable opportunity to experience the Wine Scholar Guild's comprehensive programs in a relaxed, engaging setting. 

You’ll enjoy a guided tasting of carefully curated wines that reflect the region’s extraordinary diversity and craftsmanship. From the elegant, oak-aged Tempranillos and bold Garnachas to the rich Viuras, each glass highlights the character and tradition of Spain’s first appellation. Expect to uncover not only the classic styles but also lesser-known treasures that showcase the innovation and artistry of modern winemaking in the region.

Perfect for seasoned aficionados and curious learners alike, this masterclass offers an inspiring exploration of one of Spain’s most celebrated wine regions.

Provence & Corsica Masterclass

March 21 | 12:00 PM | Scout Wine Merchants | $50
Taught by Toni Johnson, FWS

Experience sun-soaked terroirs and Mediterranean influence at the Provence & Corsica Masterclass.

This Wine Scholar Guild guided session forms a single afternoon of the French Wine Scholar course, introducing participants to the regions’ histories, landscapes, and cultural traditions that shape their distinctive wines. This masterclass is not suitable for current FWS students; former students are welcome to attend as a refresher experience.

Ideal for lovers of rosé, coastal wines, and Mediterranean cuisine, this class also offers an inviting introduction to Wine Scholar Guild’s comprehensive approach to wine education.

Expect a curated tasting to include classic Provençal rosé alongside select wines from Corsica, highlighting indigenous grapes and the regions’ shared sense of place and identity.

Castilla Y LEón Masterclass

March 15 | 12:00 PM | Voyager | $50
Taught by Dr. Jeffrey Coleman, SWS

Embark on an unforgettable journey through the wines of the Duero River Valley at this exclusive Wine Scholar Guild masterclass exploring the rich winemaking traditions and exceptional terroirs of Castilla y León.

Part of the Wine Scholar Guild curriculum, this masterclass forms a single evening of the Spanish Wine Scholar course, making it a perfect introduction for anyone considering enrolling in the full program. This single-evening event dives into the region’s fascinating history, stunning geography, and cultural heritage, showcasing why the Duero River Valley is a benchmark for quality and innovation in Spanish winemaking. Perfect for wine enthusiasts or those considering a deeper dive into wine studies, this masterclass serves as an inspiring taster for the Wine Scholar Guild's comprehensive courses.

Please note that this session is not suitable for anyone currently enrolled in the Spanish Wine Scholar course. It may also not appeal to those who have completed the course previously, though former students are always welcome if they wish to revisit this session’s tasting experience.

Enjoy a guided tasting of expertly selected wines that highlight the region’s diversity and craftsmanship. From the iconic Tempranillos of Ribera del Duero to the bold, expressive reds of Toro, the vibrant whites of Rueda, and lesser-known gems from Castilla y León’s hidden corners, every glass tells the story of the Duero River Valley’s distinctive terroirs and winemaking excellence.

Whether you're curious about enrolling in a full program or simply eager to explore this region, this masterclass provides a memorable exploration of one of Spain’s most prestigious wine regions. Discover the flavours, history, and artistry of Castilla y León and uncover why it continues to captivate wine lovers around the globe.

South-West Masterclass

March 14 | 12:00 PM | Scout Wine Merchants | $50
Taught by Toni Johnson, FWS

Immerse yourself in the world of South-West France, a region steeped in history and tradition, at this exclusive Wine Scholar Guild masterclass.

Following the Wine Scholar Guild curriculum, this masterclass is a focused session from the French Wine Scholar course, offering insight into the region’s history, indigenous grape varieties, and unique place in French wine culture. This class is not suitable for current FWS students; former participants are welcome to attend.

Perfect for adventurous wine lovers and students seeking to expand beyond the classics, this masterclass also acts as a gateway into the depth and rigor of Wine Scholar Guild programs.

Expect a curated tasting of wines that highlight the diversity of the region, including the characterful wines from South-West France’s Madiran, Cahors and Gaillac appellations.

Women in Wine: Italy

March 9 | 6:00 PM | Villa Terrace Museum & Gardens | $45
Taught by Dani Zarr

Celebrate Women's History Month by exploring Italy's dynamic female winemakers who are shaping the future of Italian wine. Sample six exceptional wines crafted by women breaking barriers and honoring tradition. Discover how these trailblazing vintners combine innovation with heritage, transforming family estates and establishing new standards of excellence. Learn their inspiring stories while tasting wines that showcase both their vision and Italy's incredible diversity. A toast to the women redefining Italian winemaking!

Come curious, leave inspired!

Rhône Masterclass

March 7 | 12:00 PM | Scout Wine Merchants | $55
Taught by Toni Johnson, FWS

Journey to the heart of one of France’s most evocative wine regions—Rhône – at this exclusive Wine Scholar Guild curriculum masterclass

Guided by the Wine Scholar Guild’s curriculum, this masterclass represents one afternoon of the French Wine Scholar course and introduces the Rhône’s distinctive north–south divide, grape varieties, and winemaking philosophies. This session is not suitable for current FWS students; former students are encouraged to attend for a refreshed tasting perspective.

This masterclass is ideal for those drawn to expressive reds, aromatic whites, and regional storytelling—and for anyone exploring the possibility of Wine Scholar Guild certification.

Expect a curated tasting of wines, featuring classic reds from the Northern Rhône’s top appellations and the aromatic blends from the Southern Rhône’s most famous villages, such as Châteauneuf-du-Pape and Gigondas.

Languedoc & Roussillon Masterclass

February 28 | 12:00 PM | Scout Wine Merchants | $50
Taught by Toni Johnson, FWS

Uncover the diverse and dynamic wines of Languedoc and Roussillon at this exclusive Wine Scholar Guild curriculum masterclass.

This session follows the Wine Scholar Guild curriculum and serves as a standalone afternoon within the French Wine Scholar course, introducing participants to the region’s complex history, evolving identity, and growing importance in modern French wine. This class is not suitable for current FWS students; former students are welcome to revisit the region through tasting.

Ideal for curious wine enthusiasts and forward-thinking professionals, this masterclass highlights one of France’s most exciting regions and offers a compelling preview of Wine Scholar Guild’s educational depth.

Expect a curated tasting of terroir driven wines from Languedoc’s bold reds and fresh Picpoul de Pinet whites, to Roussillon’s rich blends and historic sweet wines.

Atlas of Wine: Sicily

February 23 | 5:30 PM | Villa Terrace Museum & Gardens | $45
Taught by Dr. Travis Reed

Journey through Sicily with six wines that capture the essence of this sun-drenched Mediterranean island, from the volcanic slopes of Mount Etna to the windswept coastal vineyards. Explore indigenous varieties like Nero d'Avola, Nerello Mascalese, and Grillo.

Perfect for wine enthusiasts eager to expand their palate beyond familiar Italian regions and explore one of the world's most exciting emerging wine destinations.

Come curious, leave inspired!

Bordeaux Masterclass

February 21 | 12:00 PM | Scout Wine Merchants | $55
Taught by Dr. Travis Reed, FWS

Step into the world of structure, tradition, and global influence with this in-depth Bordeaux Masterclass.

Drawing from the Wine Scholar Guild’s authoritative curriculum, this masterclass forms one session of the French Wine Scholar course and explores Bordeaux’s history, appellations, classification systems, and grape blends that have shaped wine culture worldwide. This session is not suitable for current FWS students, but former participants are welcome to attend as a refresher tasting experience.

Perfect for those fascinated by classic wine styles and blending mastery, this class also serves as an excellent introduction for anyone considering formal wine education through Wine Scholar Guild programs.

Expect a curated tasting of wines from both the Left and Right Banks, showcasing powerful reds from Bordeaux’s Médoc and Saint-Émilion, elegant whites from Graves and Entre-Deux-Mers, and sweet wines from Sauternes.

Loire Masterclass

February 14 | 12:00 PM | Scout Wine Merchants | $50
Taught by Dr. Travis Reed, FWS

Discover the diversity and elegance of France’s longest wine river at this immersive Loire Valley Masterclass.

Guided by the Wine Scholar Guild’s expert curriculum, this masterclass represents a single afternoon of the French Wine Scholar course, offering a focused introduction to the Loire Valley’s history, geography, and cultural significance—and how these elements shape one of France’s most dynamic wine regions. Please note that this session is not suitable for anyone currently enrolled in the French Wine Scholar course. Former FWS students are always welcome to revisit the region through tasting.

This masterclass is ideal for wine lovers intrigued by freshness, balance, and terroir-driven wines, as well as those considering deeper wine study through Wine Scholar Guild certifications. It provides a compelling snapshot of the Loire’s complexity and educational depth.

Expect a curated tasting featuring crisp Sauvignon Blanc from Sancerre, expressive Chenin Blanc from Vouvray, elegant Cabernet Franc, and other regional standouts that highlight the Loire’s remarkable range.

Grape to Glass: Pinot Noir

📅 February 12 | 6:00 PM | Zin Uncommon California Italian | $40
Taught by Nate Norfolk

Pinot Noir is often known as the "Heartbreaker grape" for how difficult it is to grow. In this class, you'll learn to fall in love with different styles of Pinot Noir as we explore what makes this varietal so captivating and complex. Through six curated wines from premier regions around the world like Burgundy, Oregon, and New Zealand. We'll examine the subtle differences and develop your palate to appreciate why passionate winemakers accept the challenge of working with this temperamental yet rewarding grape.

Come curious, leave inspired!

Black WIne Producers 2026

February 11 | 6:00 PM | Uplifting Mansion | $40
Taught by Jessica Janz-McKnight

This February, we’re proud to return for our third year celebrating Black History Month through wine and culture. Join us for a tasting class spotlighting exceptional wines from Black winemakers in the U.S. and beyond. This is a night to discover new producers, hear the stories behind the bottles, and show up ready to celebrate COMMUNITY.

Your freshest style is encouraged.

Sip with us. Come curious, leave inspired! 🖤🍇

Beaujolais, Jura, & Savoie Masterclass

February 7 | 12:00 PM | Scout Wine Merchants | $55
Taught by Toni Johnson, FWS

Immerse yourself in the unique charm of three fascinating French wine regions—Beaujolais, Jura, and Savoie at this exclusive Wine Scholar Guild curriculum masterclass.

Part of the Wine Scholar Guild curriculum, this masterclass forms a single afternoon of the French Wine Scholar course, making it a perfect introduction for anyone considering enrolling in the full program. You’ll delve into the history, geography and cultural influences that define these regions’ unique winemaking styles. Please note that this session is not suitable for anyone currently enrolled in the French Wine Scholar course. Former students are always welcome if they wish to revisit the session’s tasting experience.

This masterclass is perfectly crafted for wine enthusiasts with a passion for one of France’s most esteemed regions, offering an exceptional deep dive into Beaujolais, Jura and Savoie’s storied vineyards, wines and rich heritage. It is also ideal for those curious about advancing their wine studies as this masterclass serves as a valuable introduction and taster event to the Wine Scholar Guild's comprehensive courses. This session is an excellent opportunity to explore whether the Wine Scholar Guild's in-depth courses align with your goals in wine education.

Expect a curated tasting of wines, including vibrant Gamays from Beaujolais, aromatic whites and oxidative wines from Jura and the crisp, mountain-inspired wines of Savoie.

Bourgogne (burgundy) Masterclass

January 31 | 12:00 PM | Scout Wine Merchants | $60
Taught by Toni Johnson, FWS

Immerse yourself in the world of Bourgogne (Burgundy) at this exclusive Wine Scholar Guild curriculum masterclass.

This masterclass forms a single afternoon of the French Wine Scholar course, making it a perfect introduction for anyone considering enrolling in the full program. You’ll delve into the history, geography and cultural influences that make Bourgogne a benchmark for elegance and complexity in winemaking. Please note that this session is not suitable for anyone currently enrolled in the French Wine Scholar course. Former students are always welcome if they wish to revisit the Burgundy session’s tasting experience.

This masterclass is perfectly crafted for wine enthusiasts with a passion for one of France’s most esteemed regions, offering an exceptional deep dive into Bourgogne’s storied vineyards, wines and rich heritage. It is also ideal for those curious about advancing their wine studies as this masterclass also serves as a valuable introduction and taster event for the Wine Scholar Guild's comprehensive courses. This session is an excellent opportunity to explore whether the Wine Scholar Guild's in-depth courses align with your goals in wine education.

Expect a curated tasting of an impressive range of wines, from the steely Chardonnays of Chablis to the voluptuous Pinot Noirs of the Côte de Nuits, and even some lesser-known treasures from Bourgogne’s smaller appellations.

Grape to Glass: Tempranillo

January 26 | 6:00 PM | Villa Terrace Museum & Gardens | $45
Taught by Dr. Jeffrey Coleman

Tempranillo is Spain’s signature grape variety, found in the wines of Rioja, Ribera del Duero, La Mancha, and other regions. Let’s hunker down for winter with some luxurious reds!

Held in the breathtaking Villa Terrace, this class is your chance to dive deep into Spain’s gift to the world. Better still you’ll get to learn from Spanish wine expert and Milwaukee Wine Academy founder, Dr. Jeffrey Coleman.

Come curious, leave inspired!

Champagne Masterclass

January 24 | 12:00 PM | Scout Wine Merchants | $60
Taught by Toni Johnson, FWS

Embark on an effervescent journey into the heart of Champagne at this exclusive Wine Scholar Guild masterclass. 

Guided by the Wine Scholar Guild's expert curriculum, this masterclass forms a single afternoon of the French Wine Scholar course, offering an insightful introduction to the region’s history, geography and culture - and their influence on the world’s most celebrated sparkling wines. Please note that this session is not suitable for anyone currently enrolled in the French Wine Scholar course. Former FWS students are always welcome if they wish to revisit Champagne’s tasting experience.

This masterclass is perfectly crafted for those with a passion for this iconic sparkling wine, offering an unparalleled deep dive into the Champagne region, its wines and its unique heritage. It is also ideal for those curious about advancing their wine studies as this also serves as a valuable introduction and taster event for the Wine Scholar Guild's comprehensive courses. It’s the perfect opportunity to explore how their fantastic, in-depth and insightful programs align with your wine education aspirations.

Expect a curated tasting of a wide array of Champagnes, ranging from elegant Blanc de Blancs to robust Pinot Noir-driven blends, and even some lesser-known gems from this iconic region. 

Grape to Glass: Grenache

January 8 | 6 PM | Zin Uncommon (Delafield)
Taught by Tim Cole

Often the underdog, always the crowd-pleaser, Grenache is a grape that deserves the spotlight.

In this varietal deep-dive, we’ll explore Grenache’s many faces: bold and juicy reds, delicate rosés, and everything in between. Discover how this versatile grape expresses itself across regions like Spain, Southern France, and California.

This one’s for the curious sipper who loves to go beyond the expected.

Come curious, leave inpsired!

Sparkling Wines of Italy

📅 December 15 | 5:30 PM | Villa Terrace Museum & Gardens

Say cin cin to the holidays with this Italian-inspired sparkling tasting featuring Prosecco, Franciacorta, Lambrusco, and more.

Held in the breathtaking Villa Terrace, this class is your passport to the best bubbly Italy has to offer—perfect for gifting, hosting, or simply treating yourself to a luxurious end-of-year moment. ✨🍾

Come curious, leave inspired!

Holiday Sparklers: Champagne vs. The world

📅 December 14 | 2 PM | Uplifting Mansion| $50

Bubbles is synonymous with celebration, and this class is your guide to finding the right sparkling wine for every occasion.

Champagne is the standard against which all over traditional method sparkling wines are measured. This class will put that to the test with matchups from around the world. Are you Team Champagne or Team World? 🥂🎁

Come curious, leave inspired!

Atlas of Wine: Venice to the Alps

📅 November 24 | 5:30 PM | Villa Terrace Museum & Gardens

From the sparkling shores of Venice to the dramatic slopes of the Alps, this tasting tour explores the diverse wines of Northeastern Italy.

We’ll sample crisp whites, alpine reds, and local gems that reflect this region’s stunning geography and centuries-old winemaking traditions. It’s the perfect way to close out fall with a sense of adventure—and a sip of something unexpected. 🌄

Come curious, leave inspired!